Sinclair Finance specializes in providing targeted solutions designed to enhance the marketing and engagement effectiveness of clients within the finance, banking, insurance, and financial services sectors. Our strategic initiatives are tailored to boost client engagement, elevate brand awareness, and increase market reach.

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OUR TRUSTED PARTNERS

Why Us?

Maximize Your Reach with Sinclair Finance, offering you access to SINCLAIR Broadcast’s 187 local TV stations across 87 U.S. markets, providing a direct conduit to local audiences. Connect with consumers in each market like never before without the traditional agency fees. Leverage advanced omni-channel marketing strategies tailored and specialized for the financial sector. Optimize brand awareness efficiencies with innovative technological analytic solutions. Enhance your customer engagement through digital and broadcast unified media platforms.

As a dedicated team of industry experts, we strategize and evaluate your campaigns with unparalleled precision. Leveraging our extensive omni-channel media marketing inventory and data platforms, we provide in-depth market research and seamless access to key networks. Through our network of affiliate television stations across the U.S., we integrate your brand effortlessly into lucrative lifestyle shows.

Data Partners

As Financial Marketing experts, our team has decades of experience in the industry and access to key platforms and tools to ensure we identify the most appropriate targets, strategies, and tactics for each specific financial, banking, credit union, payment, insurance, tax and/or lending service entity client. Our market research efforts are supported by leading industry tools and platforms and informed by the historical performance of previous campaigns we have managed. A key component of our campaign strategy development is synchronizing these resources, leading to higher ROI for our clients.

OUR SERVICES

Targeted Email Campaigns
CTV Advertising
Content Marketing / Branded Content
Social Media Marketing
Promotions & Contests
Lifestyle Shows / Long Form Content
YouTube
Newsletters
Audio & Podcasting
SEO
NIL Deals
Geofencing

We Collaborate with a Broad Spectrum of Financial Entities, Including:

  • Commercial and Investment Banks
  • Credit Unions and Savings & Loan Associations
  • Insurance Companies (Life, Health, Property, Casualty)
  • Brokerage Firms and Financial Planning/Wealth Management Services
  • Venture Capital, Private Equity, and Hedge Funds
  • Payment Processing Companies and Stock Exchanges
  • Accounting Firms and Financial Technology (Fintech) Companies
  • Real Estate, REITS, Developers and Property Management

These businesses play various roles in managing, investing, protecting, and facilitating financial assets and transactions for individuals, businesses, and organizations.

  • Commercial Banks
  • Investment Banks
  • Credit Unions
  • Savings and Loan Associations
  • Mortgage Lenders
  • Insurance Companies (Life, Health, Property, Casualty, etc.)
  • Brokerage Firms
  • Financial Planning and Wealth Management Firms
  • Venture Capital Firms
  • Private Equity Firms
  • Hedge Funds
  • Mutual Funds
  • Payment Processing Companies
  • Stock Exchanges
  • Real Estate Investment Trusts (REITs)
  • Accounting Firms
  • Tax Preparation Services
  • Financial Technology (Fintech) Companies
  • Crowdfunding Platforms

OUR VIDEOS

FACTS

BIA’s U.S. Local Advertising Forecast for 2024 projects that the Financial/Insurance category will spend $21.4 on advertising in 2024, a 1.6% decrease from 2023 spending.

The expected year-over-year decrease is being driven by the Insurance side as companies struggle to be profitable. Many insurance companies are not writing new policies in many markets, which means they are not advertising.

Mobile (25.8% share) will move ahead of Direct Mail (23.1% share) as the top media with Financial/Insurance advertisers in 2024. PC/Laptop (16.7% share), Radio OTA (9.7% share), and TV OTA (6.0% share) will round out the top five media choices for this vertical.

In 2024, Digital Media (52.2% share) will pull ahead of Traditional Media (47.8% share) in total share of wallet for the first time.

Looking forward (2024 to 2027 CAGR), PC/Laptop, CTV/OTT, and TV OTA are slated to be the media to grow the fastest in terms of getting the Finance/Insurance category’s local advertising dollars.

Auto & Direct Property Insurance leads significant investment with approximately $1.05 billion.

Commercial Banking follows closely with about $1.34 billion, indicating strong ongoing engagement in local advertising.

Consumer Lending and Mortgages are also major players, investing around $815 million, which highlights the competitive nature of this market.

Credit Cards, a highly competitive sector, sees an ad spend of about $201 million.

Direct Health and Medical Insurance Carriers allocate a robust $1.37 billion, emphasizing the importance of outreach in this continuously evolving sector.

Direct Life Insurance Carriers and Insurance Agencies and Brokerages contribute $722 million and $129 million respectively, reflecting targeted strategies to engage with specific customer segments.”

2024 Financial Sector digital marketing media preferences, Mobile advertising is now leading the charge, taking 25.8% share of the total ad spend, surpassing Direct Mail.

The traditional stronghold of Direct Mail now captures 23.1% of the budget.

Other significant media channels include:
PC/Laptop advertising at 16.7%
Radio Over-The-Air at 9.7%, and
TV Over-The-Air at 6.0%.

Digital Media Trend: A landmark shift has occurred in the balance between digital and traditional media. In 2024 for the first time, Digital Media accounts for a greater share of the advertising budget at 52.2%, compared to 47.8% for traditional media. This pivot towards digital underscores a larger trend across industries, reflecting changing consumer behaviors and technological advancement.

Digital Engagement is showcasing a diverse and dynamic multi-integrated landscape of financial services advertising.

Looking forward, from 2024 to 2027, we see emerging trends that are set to reshape the advertising approaches in these sectors, PC/Laptop, Connected TV/Over-The-Top (CTV/OTT), and TV Over-The-Air (OTA) are projected to be the fastest-growing media channels.

Consumer Engagement Trends: This shift points towards an increasing preference for digital and on-demand content, aligning with broader consumer behavior trends towards digital consumption.

OUR TEAM

Max Effatian

Director of Sales – Finance

Scott Blair

Director, Digital Sales

Your Partner in Elevating Financial Sector Marketing and Brand Success

Specialized Solutions for Financial Sector Excellence

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